Monochrome Hub VLC. Gallery, operated by Lila Gaytandzhieva, is the data controller responsible for the personal data collected through this website.

Registered address: Calle En Llop 1/3, 46002 Valencia, Spain.

This policy explains how we collect, use, store and share personal data when you visit our website, place an order, create an account, contact us or subscribe to our communications.

Personal Data We Collect

Depending on how you use the website, we may collect the following information:

• Contact details, including your name, email address, telephone number, billing address and shipping address.

• Order and transaction details, including products viewed, added to cart, purchased, returned or cancelled.

• Payment confirmation and transaction information. Payment card details are processed securely by our payment providers and are not retained by us in full.

• Communications you send to us, including customer service requests.

• Device, browser, IP address, cookie and website usage information.

• Marketing preferences where you have chosen to receive email communications from us.

How We Use Your Information

We use personal data to process payments, fulfil and deliver orders, provide customer support, manage returns and cancellations, prevent fraud, maintain website security and improve the performance of our store.

With your consent, we may also send email updates about new releases, editions, exhibitions and other Monochrome Hub news. You may withdraw your consent at any time through the unsubscribe link in our emails.

Legal Basis for Processing

We process personal data where necessary to perform a contract with you, such as processing and delivering your order; to comply with legal obligations; with your consent, including for marketing and non-essential cookies; and where necessary for our legitimate interests, including fraud prevention, website security, customer support and service improvement.

Service Providers and Data Sharing

We use trusted service providers to operate our store and fulfil orders. These may include Shopify, payment providers, shipping and logistics providers, email service providers, website hosting providers and professional advisers.

We also use Meta Pixel, Google Analytics and Pinterest Tag to understand website performance, measure advertising and improve relevance. These services may process device and browsing information in accordance with their own privacy policies.

We do not sell or rent personal data in the ordinary sense of those terms. Certain data uses for advertising or personalisation may be treated as data sharing under some privacy laws.

Shopify and Shopify Network Intelligence

Our store is hosted by Shopify. Shopify processes personal data to provide, secure and improve the store platform.

We use Shopify Network Intelligence. This means Shopify may use information about interactions with our store together with data from other Shopify merchants and Shopify services to support enhanced features, product improvement, advertising targeting and personalisation. No other merchant can access our customer data.

For information about Shopify’s processing of personal data and requests relating to Shopify enhanced services, please visit the Shopify Privacy Portal.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the store, remember preferences, analyse traffic and measure marketing performance.

Where required, non-essential cookies and tracking technologies are managed through the cookie banner available on our website. You may review or change your preferences through the options provided there.

International Transfers

Some of our service providers may process personal data outside the European Economic Area. Where this occurs, we rely on appropriate safeguards, including adequacy decisions or standard contractual clauses, where required by applicable law.

Data Retention and Security

We retain personal data only for as long as necessary for the purposes described in this policy, including contractual, accounting, tax, legal and security obligations.

Order and transaction records may be retained for the period required by applicable tax and accounting law. Marketing data is retained until you unsubscribe or withdraw consent. Customer service records are retained only for as long as necessary to handle the request or meet legal obligations.

We take reasonable technical and organisational measures to protect personal data. However, no method of transmission or storage can be guaranteed to be completely secure.

Your Rights

Subject to applicable law, you may have the right to request access to your personal data, correction of inaccurate data, erasure, restriction of processing, data portability, or to object to certain processing activities.

Where processing is based on consent, you may withdraw that consent at any time. You may also lodge a complaint with the relevant data protection authority, including the Spanish Data Protection Agency.

To exercise your rights, please contact us at contact@monochrome-hub.com. We may need to verify your identity before responding to a request.

Children’s Data

Our website and services are not intended for children. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this policy when our practices, store settings or legal obligations change. The most recent version will always be available on this page with the updated date.

Contact

For questions about this privacy policy or our data practices, please contact:

Monochrome Hub VLC. Gallery
Lila Gaytandzhieva
Calle En Llop 1/3, 46002 Valencia, Spain
contact@monochrome-hub.com


Last updated: June 24, 2026.